HOW MEMORIES ARE HELD
Revamping the branding materials of the North American jewelry brand, Mémoire.
To help the brand explore the China market and strike a cultural balance
for the brand’s style.
The key visual is designed upon the brand’s philosophy - same scenery can have a different echo of the memories. People will have different thoughts on the same spot from time to time.
KEY VISUAL 1
KEY VISUAL 2
KEY VISUAL 3
Memoire's key visual published on the chinese media platform.
Memoire's brand guideline.