Brand revamping of a prevailing lifestyle channel in Hong Kong called “Foolclub”. 

To help the channel establish a refreshing communication style. 




Brand story

Visual identity

Social media template

Brand manual

Revamping the style of Foolclub from entertaining to informative which is a revolution of the brand. The rationale behind the visual identity is based on the word “Channel”. People use different channels to receive and express their own opinions. Hence, I designed a tube logo which upholds the meaning that information can be freely transferred via Foolclub.

Different styles of tube logos are tailored to different sub-pages of Foolclub.

A brand new social media template and a series of support materials are created for Foolclub’s new brand identity.​

Foolclub brand guideline of logo and the application.