Brand revamping of a prevailing lifestyle channel in Hong Kong called “Foolclub”.
To help the channel establish a refreshing communication style.
Social media template
Revamping the style of Foolclub from entertaining to informative which is a revolution of the brand. The rationale behind the visual identity is based on the word “Channel”. People use different channels to receive and express their own opinions. Hence, I designed a tube logo which upholds the meaning that information can be freely transferred via Foolclub.
Different styles of tube logos are tailored to different sub-pages of Foolclub.
Foolclub brand guideline of logo and the application.