HOW IS THE SHOWCASE WORK?
A little QR code is placed in front of the fine jewelry for people to scan. After scanning, it will redirect you to the exclusive site about the product. Once you hit the play button, the screen behind the display product will play the animation which illustrates the product itself. In the meanwhile, the audio guide will provide the thorough story behind the product.
The layout of the wechat scrolling site, once you scan the QR code you will be redirect to the according product site.
Animation about each product.
Animation 1 product about the dragon and the making of the animation below.
Animation 2 product about the butterfly / flowers and the making of the animation below.
Animation 3 product about the butterfly / flowers and the making of the animation below.
INTERACTIVE SHOWCASE - CHANGSHA STORE & SHANGHAI STORE
A substantial portion is dedicated to enable mini exhibitions, where hand picked
collection of fine jewellery are curated with rich lores through tactile and digital means.
Chow Tai Fook China